A well-conceived, well-executed corporate identity is an integral component of your company’s overall success. Your corporate identity serves as the “face” of your company and is an imperative step in creating credible name recognition among your customer base and serves as a foundation for building brand equity. Ineffective brand development and management is often the reason why many businesses fail to reach the pinnacles of success. Advertising is worthless without a strong brand. Strong brand equity can position businesses to increase revenue, gain a greater market share and enhance visibility in the national or international marketplace. We provide the presence and strategies needed to ensure that your brand is optimized for success!
SOCRATES ONCE SAID...
The way to gain a good reputation is to endeavor to BE what you desire to APPEAR.
RBA has developed a unique methodology for traditional branding. Typically, brand managers outsource critical components of the brand development process to various contractors. Many companies lose brand recognition because their brand identity lacks cohesiveness. In theory, all the colors may match, in reality, the providers are likely to have varying degrees of style. RBA addresses the issue of a “fractured” brand by handling as many aspects of the creative branding process “in-house” as possible.
While corporate identity is only one facet of brand management, it serves as a key component in building brand equity. Strong brand equity is the foundation of successful brands. It is built upon the perception that consumers associate your brand with quality. Companies with strong brand equity are often able to charge higher prices, obtain a greater market share, and gain more leverage in the international marketplace.
Pursuing sponsorships, whether they be corporate or non-profit, can be a very competitive & arduous process. Often times, the only thing that differentiates your request from endless others, is not only the substance of your campaign but also the “face” that you present to the recipient. Are you offering a cohesive and aesthetically pleasing presentation? Is the language used crafted to entice the recipient to look further into your proposal? Are you projecting a professional image that will elicit an immediate interest & subsequent confidence that your proposal is legitimate and a potential worthwhile investment? These are all questions that RBA believes in answering with the delivery of any of our Sponsorship or Ad Campaign services. While the substance of the campaign is critical, our services are designed to make your solicitation as marketable and CREDIBLE, as possible. RBA has a solid history of positioning clients from the NFL to 501C3 non-profits to reach their highest potential for sponsor success.
What is fantastic design without complimentary print?
RBA’s “one-stop shop” pledge allows clients to fulfill all of their corporate identity needs cohesively and in one place! Through strategic vendor partnership, we’re able to offer affordable, high-quality print solutions to compliment our design aesthetic. RBA also offers ala carte print services, if you already have your file(s) prepared. From trade show large format printing to business cards and promotional materials – RBA offers a variety of solutions to fulfill your print needs!